Q&A With Heidi ZakThe brand now services an estimated 87 percent of women. Launched in 2013 with the help of her cofounder, co-CEO, and husband, David Spector, ThirdLove, with its half-cup sizes, its quiz to determine what bra works best, and its convenient direct-to-consumer format, has been a viral success, yielding annualized revenue growth that has exceeded 450% for the past two years.
ThirdLove Co-Founders and Co-CEO's, Heidi Zak and David Spector have been recognized by Goldman Sachs GS, +1.00% as two of the 100 Most Intriguing Entrepreneurs of 2018” who were recently honored at the Builders + Innovators Summit held in Santa Barbara, California.
Using her experience in both retail and tech, Heidi co-founded ThirdLove in 2013 with the mission of building a better bra, one that fit perfectly and instilled confidence in the woman wearing it. Featured in Forbes, Fast Company, CNBC, and Fortune, Inc., ThirdLove is consistently hailed for both its innovation (half-cup sizes!) and commitment to inclusion and diversity.
Provider of lingerie and underwear designed to offer the perfect fit for every company's lingerie comes in 78 sizes which are 40 more than traditional brands, enabling women of every shape to get their desired underwear size that are free from lousyness and bad fits.
Compare that to the in-store experience of the cold bright dressing room,” Cohen says, with a stranger measuring you, poking and prodding you.” ThirdLove uses that data to recommend the best size and style for purchase — and, ultimately, to create better products for all its customers.
Whether it's a fun, flirty date night top that inspires a fashion brand , a desperate search for an ideal nail salon , or shopping for the perfect wedding dress that launches a custom-designed gown company , female entrepreneurs are taking inspiration for everyday experiences.
Passionate about making great-fitting, comfortable and beautiful bras for all women. Spector said the company uses every digital channel they can to reach their customers, as well as some more traditional ad tactics like direct mail, TV, ThirdLove radio and billboards. The couple told the employees, many clad in their work uniform” — a grey t-shirt printed with ThirdLove — that the tremendous growth was because of their great service to customers of the online-only business.